Why Digital Marketers Should Prepare for the Metaverse

As a digital marketer, you want to be prepared for any opportunity and have the resources to take advantage of them.

Are you curious about the Metaverse and what it means for marketers? Do you want to learn how to plan for the future of business?

In many respects, the birth of the Metaverse harkens back to the early days of social media, when organizations and brands began to recognize the importance of social media marketing and the impact it would have on people’s purchasing habits.

Many businesses and marketers are beginning to understand the Metaverse’s possibility, and this potential has re-energized the marketing sector.


Web 1.0 was the first “information superhighway” that linked users with details in the dawn of the internet.

Organizations went online to create online business cards in this case. Web 2.0, then, is the current period, characterized by the emergence of social media and the use of the internet to communicate with others.

You hear a lot about companies developing communities to interact with their viewers, as well as a lot about groups and connections, in Web 2.0.

However, the platforms pull information about the people in these interactions and exploit that data to create money at the heart of these connections.

As a result, those communities are created on rented ground, meaning the community’s founder does not actually own the land on which the community is developed.

As such, the platform has greater influence over the community more than even the founder. In truth, aside from a domain, there isn’t much a business can own wholly in the Web 2.0 era.

It all starts with what’s known as Web 3.0 currently, as the world moves into Web 3.0, we can see how this is shifting from social media and forming a community on rented land to interacting directly with the public in a space you own: digital asset ownership.

Web 3.0, a component of the Metaverse, is set to link individuals to locations and things. This means that if you manage a retail business and now get leads from the mobile web, you may soon create a scenario where you get fresh leads via virtual reality or augmented reality.

Consider how some real estate agents are employing virtual tours of homes to assist prospective customers who are unable to visit the property due to geographical location or the pandemic.

Consider how useful that ability would be if it were more widely available and employed in almost any niche or sector.

Another reason why marketers should actually listen to the Metaverse is the enormous potential it holds for small businesses and brands.

For instance, Fewocious, an emerging young digital artist, teamed up with RTFKT Studios which is a Metaverse brand to produce a series of virtual sneakers with a launch price of $3,000 per set.

While that may seem far-fetched, when this line of virtual footwear was introduced, it quickly sold out, netting Fewocious and RTFKT Studios millions of dollars. Web 3.0 and the Metaverse are the only places where this might occur.

What Can Marketers Do to Get Ready for the Metaverse?

This is how your company can start planning for the Metaverse now that you have a basic idea of what it is.

There isn’t much you can do right now to begin constructing, but there are groups where you can begin learning.

Actively listening to the gaming community, and even playing metaverse enabled games, is one of the simplest ways to begin learning about the Metaverse.

In many ways, the younger generations of Gen Z and Alpha already have a better understanding of how their digital reality interacts with their physical reality than the majority of old people.

You can as well sign up for a Discord server. Discord has the same interface as Slack, which is commonly ignored.

However, the bots and automation that you may employ to supplement your server can assist you in getting started with the various options accessible.

Furthermore, many Web 3.0, blockchain, and NFT gurus and communities are already on Discord, giving you the opportunity to listen, learn, and engage with many of these early adopters before anything becomes widespread.

If you’re becoming very daring and want to try something new, you may create a metamask wallet and even buy an NFT to test the water and see what you can learn.

When it comes to marketing and sales, merely going through the motions can teach you a lot.

Building a Longer-Term Metaverse Business Plan

While we may not be able to foresee everything that will happen once the Metaverse becomes popular, we can expect it to have an effect on organizations in general, marketing methods, and the marketers who innovate new plans to move firms forward. As a result, you should begin to consider what your company’s long-term position will be.

Consider the following considerations as you reflect on your role in the Metaverse:

  • Is it appropriate for you or your company to construct a virtual world?
  • Should you consider becoming a sponsor of a virtual world?
  • What intellectual property does your business have that could be used to create an NFT?
  • Should you form a Metaverse team to assist you in developing a comprehensive Metaverse plan, and if so, how should such a group be structured?

While some of these concerns may unlikely be unimportant, keep in mind that most organizations didn’t think to have a social media management staff in the days before social media truly took off, around 2006 and 2007.

Even as social media began to take off in earnest in 2009 and into 2012, many businesses managed to get by with only a manager.

Creating a social media team to aid in the planning and execution of a marketing plan was previously reserved for larger firms and brands.

History shows that the Metaverse’s arrival will have a similar effect on organizations, with bigger brands and firms adopting it and forming a Metaverse team before small enterprises catch on.

You can get ahead of the competition by imagining what your squad would look like and what objectives they’d be pursuing within the Metaverse.


Source: techbuild.africa



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