Visa Everywhere Initiative: Startups Invited to Showcase Their Innovative Products and Solutions

Visa, through its globally open innovation program, Visa Everywhere Initiative is inviting fintech and payment startups to showcase their innovative products and solutions

Fintech startups across Central and Eastern Europe, the Middle East and Africa are invited to sign up and gain exposure and access to Visa’s network as well as a total of $ 35,000 in prize money

Finalists will gain firsthand exposure to key fintech stakeholders across banking, merchant, VC and government sectors.

Winners of the competition will be awarded monetary prizes and stand the opportunity to partner with a globally trusted brand like Visa.

This year’s program includes startups that are using cryptocurrency and Visa Direct- a payment solution that can help businesses move money to billions of end points worldwide via card and account rails, in innovative ways.

Finalists from across the world that are driving economic growth will converge in Qatar this November for the VEI finals

“Fintechs and other payments innovators are transforming the way consumers and businesses make payments, making it easier for more people to access the money they need when, they need it – and the pandemic has seen this become more critical than ever,” said Corine Mbiaketcha, Vice President and Regional Manager, East Africa.

Past editions of VEI have given some of the most promising innovators in the payments space a shot at accelerating their growth.

Visa has Mookh Africa, a tech start up based in Kenya, as past winner

Mookh Africa, a tech startup based in Kenya, won the overall prize at the 2018 edition of the Sub-Saharan Africa (SSA) Visa Everywhere Initiative, as well as the Social Business Payment Challenge.

In 2021, Arifpay, a universal mobile Point of Sales (mPOS) platform designed for use by merchants, banks, and consumers in Ethiopia, won the Ethiopian edition of the competition and was a finalist at the CEMEA edition

“Competing on a global stage alongside some of the most prestigious startups in the world and, more importantly, being able to receive that global exposure and support from a trusted brand like Visa was an exceptional achievement for PAYZE,” said Giorgi Tsurtsumia, Co-Founder and Co-CEO of PAYZE as well as 2021 VEI CEMEA Winner.

PAYZE is an e-commerce-oriented fintech that enables businesses across CIS countries to accept payments from around the world through a single integration.

With the support of Visa’s network and a cash prize of $25,000, the PAYZE team is busy fulfilling their vision, having processed more than 250,000 transactions across 2021.

The competition also saw Karachi-based fintech, Safepay, win the CEMEA Audience Favorite award and US$10,000 in prize money.

Safepay specializes in secure payment processing for e-commerce stores and helps merchants increase checkout conversions, expedite receivables, and streamline sales by allowing their customers to pay online.

The VEI network includes 8,500 startups from around the world, and this number continues to grow every year. Since its launch in 2015, the program has helped startups from over 100 countries collectively raise more than $2.5 billion in funding, addressing one of the biggest challenges faced by early-stage entrepreneurs.

Every year, the scope of VEI is expanded to engage with unique startups and solve unique problems in the world of payments.

This year, the program will have a clear focus on CEMEA, a region with tremendous opportunity for fintechs that are developing innovative products and solutions aimed at supporting the community.

The latest edition of VEI sees two new editions in Egypt and Saudi Arabia, as well as the global finale in Qatar in November 2022.



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