FOMO, an app in South Africa focused on connecting users to restaurant specials closest to them using geo location, launched in late 2020 has grown to 100k users and now entering the activities and events vertical.
The growth comes as we see an increase in a more financially savvy consumer looking to stretch their eating out budget further by visiting restaurants with specials.
On the flip side, restaurant owners and businesses are looking at alternative ways to market their establishments outside of the traditional channels like in store marketing and own websites.
Ryan Marx CEO and co-Founder says “The FOMO team are really excited about achieving this milestone and will continue to strive to provide the best user experience to our loyal customers.”
Through the app, consumers can find, rate, book and request directions to any of the 1000 restaurants listed.
On the back of FOMO’s growth, they have expanded on their product offering by including indoor and outdoor activities and events.
Jax du Plessis CMO and Co-Founder of FOMO had this to say: “As we were coming out of final restrictions in Q4 of 2021, we saw a massive demand for listings on outdoor activities and events, such as Paragliding, sunset cruises, etc, users want to get out and about again and return to normal”
FOMO allows users to purchase discounted passes to each activity by buying directly through the app or their site.
FOMO has currently opened their Series A funding round as of this month, which will fuel new product development such as the City Pass for Tourists, all-in-one pass valid for 30 days to visit South African attractions, activities and restaurants.
The funding will also be used to expand into additional territories outside of South Africa in Q3 of 2022.